Martin Laver Portfolio » Seth Evans

Seth Evans

Date Produced

2010

Type of Work

Web Design

Software Used

  • Photoshop
  • Summary:
    This company wanted a homely feel but wanted the design to reinforce that they also do more expensive bespoke work.

    Project Aim:
    Must feature wood textures somewhere.
    Must contain placeholders for images that are yet to be sourced.
    Requires lots of photography.
    Easy to read.

    Process:
    I started by researching their competitors and reviewing what worked and didn’t work on their websites.
    I sketched 3 rough designs to get a feel for which colours and layout the client personally preferred.
    The supplied materials such as the logo and imagery were scanned and low-quality. I needed to redraw the logo and recolour the photography.
    I built the site using an edited version of WordPress’s TwentyTen theme as the layout was too similar to justify creating a theme from scratch.