This company wanted a homely feel but wanted the design to reinforce that they also do more expensive bespoke work.
Must feature wood textures somewhere.
Must contain placeholders for images that are yet to be sourced.
Requires lots of photography.
Easy to read.
I started by researching their competitors and reviewing what worked and didn’t work on their websites.
I sketched 3 rough designs to get a feel for which colours and layout the client personally preferred.
The supplied materials such as the logo and imagery were scanned and low-quality. I needed to redraw the logo and recolour the photography.
I built the site using an edited version of WordPress’s TwentyTen theme as the layout was too similar to justify creating a theme from scratch.